BOOK COVER

Final Business Card, Letterhead, Envelope

layout design

Second Part of Client Brief

Date: April 30, 2020

Project: Little & Sweet Shakes

Designer: Kaitlin D’Agostino

5.     The Medium

A.    I can reach the audience by creating social media accounts to advertise my product. Also, I will go to yoga studios and gyms to have them sell my shakes. I will go to supermarkets, gyms, and health expos to allow people to sample my shakes. I will buy advertising space at bus stops and signs.

B.    My product will be delivered by having advertisements that will be showcasing the refreshing taste of my shakes. These advertisements will be posted in key locations to showcase their assets. Also, I will have advertisements showcasing the different lifestyles my product is ideal for. I will have these advertisements in grocery stores, social media, and I will buy advertising spots in lifestyle magazines like Martha Stewart Living, Family Circle, Magnolia, and Better Homes and Gardens. This will help capture audiences that want a healthy lifestyle but may not necessarily have the time to dedicate to exercising by going to gyms and yoga studios.

C.    The audiences will interact with the advertisements/product by having sampling days at gyms and yoga studios. This will bring the product to the people without them having to spend any money of their own. Also, I will reach out to grocery stores, health expos, and even farmer markets for more sampling days. Sampling is key to helping my product take off. Also, I will offer coupons on social media and in magazines for my product.

6.     The Deadline

A.    This message needs to get to the audience for maximum effect right around New Year’s. Many people make New Year’s resolutions to get in shape and live a healthier life. My product will go perfectly with these resolutions.

B.    The finished design must be set and ready to go at least a year in advance before the release of my product. The target time is New Year’s. The advertisements need to be out by December. With the busyness of the holidays and overeating, my product will stand out when people start planning their New Year’s resolutions. I will especially make a push on social media nearing New Year’s and afterwards.

7.     Budget

A.    The budget for my product is $50,000.

B.    As a one-woman company, I am in charge of the finances and I have the overall say of the final budget. After extensive research, my budget is very reasonable. I have given myself extra wiggle room for errors while being realistic. I have raised $10,000 on my own, and I would need to get a $40,000 loan from the bank. The bank would have to approve my request.

C.    For my first production, I would need 1,200 shakes (200 hundred for each of my 6 different flavors).

8.     The Responsible Parties

A.    For my product to be ready for market, I first need to conduct my own research and finalize a budget. Next, I need to hire a lawyer to write up a nondisclosure agreement/confidentiality agreement. Everyone that I tell my idea to will have to sign my NDA. This protects me from someone stealing my idea or telling others about it. Next, I need to find a co-packer that is certified organic. The co-packer should know all the regulations set by the National Organic Program (NOP) which is under the USDA. Also, they should follow all state and federal regulations. Then I need to hire an auditor to inspect my co-packer. The auditor will check to make sure the co-packer is sanitary and is Good Manufacturing Practice (GMP) compliant. Also, to make sure that the co-packer is adhering to all state and federal regulations. Next, I need to hire a food science consultant. Lastly, I need to go to a testing laboratory that specializes in food testing. For example, they will measure quality and safety of product. Now, I am ready to make prototypes and eventually move to the finalized shakes. Then, they are ready for market. As a graphic designer, I would handle all designs and marketing.

B.    At the beginning, the company would consist of myself. I would be the overseer of the final product while working with my food science consultant and co-packer. After receiving certification from the food testing laboratory, I am ready to hit the market.

Here is what I go so far on my Book project.

Business Card, Envelope, Letterhead

Business Card

Back of CD

Book Cover and Example

1st Part to Client Brief

Date: April 27, 2020

Project: Little & Sweet Shakes

Designer: Kaitlin D’Agostino

1.     Project Goals

A.    The goal of Little and Sweet Shakes is to offer people delicious and healthy shakes. Everyone will love the taste, even children. These shakes will be low in calories but high in nutrients. Everyone will be satisfied after drinking it. It is perfect for breakfast on the go, after a workout, or a healthy snack during the day. Also, these shakes are a great option for those with food allergies. These shakes are dairy, soy, and gluten free. They are also vegan. There are no GMO’s and all the ingredients are all-natural.

2.     Audience

A.    The primary audience is for people with dietary needs looking to have a healthy and low calorie shake that tastes great. Many of the shakes on the market use either yogurt or milk in their shakes. If you have the capability to ask to exclude the dairy, the shakes taste terrible and the substitute is high in calories. These shakes allow people to have the nutrients they are looking for while not jeopardizing their diets.

B.    Other audiences that would enjoy these shakes are busy people that are trying to live a healthy lifestyle. These shakes are a great alternative to fatty and oversaturated snacks. Little and Sweet Shakes will keep you full and focused, while being quick and easy to consume. You can drink it on the go or at work. This product is also beneficial to those who are trying to lose weight.

C.    The terminology that will stand out to these audiences the most is a dietary snack that is healthy, vegan, gluten-free, and low on calories that tastes great and will keep you full.

3.     The Message

A.    The message I am trying to send to the audience is Little and Sweet Shakes are the answers to their snacking dilemma. These shakes are great for you, while tasting amazing. It is conscious of many of the dietary needs in the world, and these shakes accommodate those needs which allows everyone to enjoy them.

B.    Little and Sweet Shakes are a healthy alternative to snacking that tastes great while providing for those with dietary needs.

C.    The advantages of this product is that it is low in calories and is non-GMO. These shakes are a great choice for those that are health conscious and want a snack that will help them tackle their day, instead of slowing them down. This product is great for those that have dietary needs and the taste is not jeopardized. Everyone will love these shakes and will feel great after having one. Also, there are no artificial colors or preservatives in Little and Sweet Shakes.  

D.    The benefits to the consumer after having a Little and Sweet Shake is it will make them full and not have the urge to snack. Also, it gives the consumer a portion of their daily fruit requirements.

4.     Objectives

A.    The main idea I am trying to communicate is that Little and Sweet Shakes are beneficial to your health while tasting amazing. The ingredients inside are good for you while the taste will satisfy even those with the biggest sweet tooth. They are low in calories and contain no unhealthy ingredients while being sweet enough.

B.    I can effectively communicate my objective by showing off the ingredients and by pointing out important aspects like them being 150 calories and soy and dairy free. These points will catch the eye of the consumer. The logo will be simple and clean which reflects the simple and clean ingredients that go into Little and Sweet Shakes.  

C.    My strategy is compositional.

D.    My label is simple, clean, and easy to read. The background of the label is white, and all the font is black. This allows for the words to stand out because nothing is trying to be hidden. The logo is simple with a modern touch. The font is playful while keeping a sophisticated aspect. The logo is modern representing that this product is with the times with all the new diets in the world. Also, the logo is timeless and will never get old. By keeping the label simple, I am conveying the message that the ingredients inside are just as simple and clean as the outside.