1st Part to Client Brief

Date: April 27, 2020

Project: Little & Sweet Shakes

Designer: Kaitlin D’Agostino

1.     Project Goals

A.    The goal of Little and Sweet Shakes is to offer people delicious and healthy shakes. Everyone will love the taste, even children. These shakes will be low in calories but high in nutrients. Everyone will be satisfied after drinking it. It is perfect for breakfast on the go, after a workout, or a healthy snack during the day. Also, these shakes are a great option for those with food allergies. These shakes are dairy, soy, and gluten free. They are also vegan. There are no GMO’s and all the ingredients are all-natural.

2.     Audience

A.    The primary audience is for people with dietary needs looking to have a healthy and low calorie shake that tastes great. Many of the shakes on the market use either yogurt or milk in their shakes. If you have the capability to ask to exclude the dairy, the shakes taste terrible and the substitute is high in calories. These shakes allow people to have the nutrients they are looking for while not jeopardizing their diets.

B.    Other audiences that would enjoy these shakes are busy people that are trying to live a healthy lifestyle. These shakes are a great alternative to fatty and oversaturated snacks. Little and Sweet Shakes will keep you full and focused, while being quick and easy to consume. You can drink it on the go or at work. This product is also beneficial to those who are trying to lose weight.

C.    The terminology that will stand out to these audiences the most is a dietary snack that is healthy, vegan, gluten-free, and low on calories that tastes great and will keep you full.

3.     The Message

A.    The message I am trying to send to the audience is Little and Sweet Shakes are the answers to their snacking dilemma. These shakes are great for you, while tasting amazing. It is conscious of many of the dietary needs in the world, and these shakes accommodate those needs which allows everyone to enjoy them.

B.    Little and Sweet Shakes are a healthy alternative to snacking that tastes great while providing for those with dietary needs.

C.    The advantages of this product is that it is low in calories and is non-GMO. These shakes are a great choice for those that are health conscious and want a snack that will help them tackle their day, instead of slowing them down. This product is great for those that have dietary needs and the taste is not jeopardized. Everyone will love these shakes and will feel great after having one. Also, there are no artificial colors or preservatives in Little and Sweet Shakes.  

D.    The benefits to the consumer after having a Little and Sweet Shake is it will make them full and not have the urge to snack. Also, it gives the consumer a portion of their daily fruit requirements.

4.     Objectives

A.    The main idea I am trying to communicate is that Little and Sweet Shakes are beneficial to your health while tasting amazing. The ingredients inside are good for you while the taste will satisfy even those with the biggest sweet tooth. They are low in calories and contain no unhealthy ingredients while being sweet enough.

B.    I can effectively communicate my objective by showing off the ingredients and by pointing out important aspects like them being 150 calories and soy and dairy free. These points will catch the eye of the consumer. The logo will be simple and clean which reflects the simple and clean ingredients that go into Little and Sweet Shakes.  

C.    My strategy is compositional.

D.    My label is simple, clean, and easy to read. The background of the label is white, and all the font is black. This allows for the words to stand out because nothing is trying to be hidden. The logo is simple with a modern touch. The font is playful while keeping a sophisticated aspect. The logo is modern representing that this product is with the times with all the new diets in the world. Also, the logo is timeless and will never get old. By keeping the label simple, I am conveying the message that the ingredients inside are just as simple and clean as the outside.