Second Part of Client Brief

Date: April 30, 2020

Project: Little & Sweet Shakes

Designer: Kaitlin D’Agostino

5.     The Medium

A.    I can reach the audience by creating social media accounts to advertise my product. Also, I will go to yoga studios and gyms to have them sell my shakes. I will go to supermarkets, gyms, and health expos to allow people to sample my shakes. I will buy advertising space at bus stops and signs.

B.    My product will be delivered by having advertisements that will be showcasing the refreshing taste of my shakes. These advertisements will be posted in key locations to showcase their assets. Also, I will have advertisements showcasing the different lifestyles my product is ideal for. I will have these advertisements in grocery stores, social media, and I will buy advertising spots in lifestyle magazines like Martha Stewart Living, Family Circle, Magnolia, and Better Homes and Gardens. This will help capture audiences that want a healthy lifestyle but may not necessarily have the time to dedicate to exercising by going to gyms and yoga studios.

C.    The audiences will interact with the advertisements/product by having sampling days at gyms and yoga studios. This will bring the product to the people without them having to spend any money of their own. Also, I will reach out to grocery stores, health expos, and even farmer markets for more sampling days. Sampling is key to helping my product take off. Also, I will offer coupons on social media and in magazines for my product.

6.     The Deadline

A.    This message needs to get to the audience for maximum effect right around New Year’s. Many people make New Year’s resolutions to get in shape and live a healthier life. My product will go perfectly with these resolutions.

B.    The finished design must be set and ready to go at least a year in advance before the release of my product. The target time is New Year’s. The advertisements need to be out by December. With the busyness of the holidays and overeating, my product will stand out when people start planning their New Year’s resolutions. I will especially make a push on social media nearing New Year’s and afterwards.

7.     Budget

A.    The budget for my product is $50,000.

B.    As a one-woman company, I am in charge of the finances and I have the overall say of the final budget. After extensive research, my budget is very reasonable. I have given myself extra wiggle room for errors while being realistic. I have raised $10,000 on my own, and I would need to get a $40,000 loan from the bank. The bank would have to approve my request.

C.    For my first production, I would need 1,200 shakes (200 hundred for each of my 6 different flavors).

8.     The Responsible Parties

A.    For my product to be ready for market, I first need to conduct my own research and finalize a budget. Next, I need to hire a lawyer to write up a nondisclosure agreement/confidentiality agreement. Everyone that I tell my idea to will have to sign my NDA. This protects me from someone stealing my idea or telling others about it. Next, I need to find a co-packer that is certified organic. The co-packer should know all the regulations set by the National Organic Program (NOP) which is under the USDA. Also, they should follow all state and federal regulations. Then I need to hire an auditor to inspect my co-packer. The auditor will check to make sure the co-packer is sanitary and is Good Manufacturing Practice (GMP) compliant. Also, to make sure that the co-packer is adhering to all state and federal regulations. Next, I need to hire a food science consultant. Lastly, I need to go to a testing laboratory that specializes in food testing. For example, they will measure quality and safety of product. Now, I am ready to make prototypes and eventually move to the finalized shakes. Then, they are ready for market. As a graphic designer, I would handle all designs and marketing.

B.    At the beginning, the company would consist of myself. I would be the overseer of the final product while working with my food science consultant and co-packer. After receiving certification from the food testing laboratory, I am ready to hit the market.